Almost all social media users have seen # sign in many famous posts and tweets. The hashtag is nothing new but still many users don’t know the purpose of Hashtags and the real power of Hashtag.
This year, social media celebrated the 10th birthday of Hashtag. If you don’t have any technical background and want to master the art of social media, having knowledge about Hashtag is very important for you.
What is Hashtag?
The symbol ‘#’ is known as Hashtag on social media. It acts as a label for a piece of content. It is a way of marking your content so that people with the same interest can find related content easily. Just imagine that you want your community to start a campaign for the protection of trees. You just need to specify the word “Protect Trees” with a ‘#’ symbol. Hashtag must be used for words without spaces. Your campaign will look like #ProtectTrees.
Whenever someone types #ProtectTrees on social media, your campaign, and related content will appear as search results.
Power of Hashtag
Social media is full of information and users find it difficult to filter the required information. To make your content distinguish and easy to find, the use of Hashtag was introduced on social media. On special occasions like elections or any national event, Hashtags are started and can become trending in your specific regions. By analyzing the trending power of Hashtags, you can find the hottest issues on social media.
Why Hashtag is Important?
The power of hashtag has become a crucial part of social media content. To market your business or to educate your followers about a specific topic, Hashtags can be very useful. Here are some main reasons that elaborate the importance of Hashtags for your posts.
1. Targeted Audience
Hashtags are very useful for filtering the information. You can use Hashtag with your brand or company name so that people can find related content. When people type # before any word, all the related data is extracted as the result of Hashtag. It makes easier for users to grab the most relevant information with the help of a simple Hashtag.
2. Power of Hashtag for Call for Action
When you want users to perform a specific action, Hashtag can add authority to your call. When people see that many people are using your targeted keyword with Hashtag, they want to know more about your idea. If a company wants his readers to download a file, Hashtag must be used with that specific file name. In simple words, Hashtag indicates that this word or phrase is most important and readers should focus on this one.
3. Addition to Related Content
With the increasing number of Hashtags, the related information also evolves. If one person adds Hashtag with your brand name, it will add that content too in your database. When a third person searches for your #Brand, all the available data will be harvested for that user.
4. Promote your Idea
The hashtag is just like a link that connects information with your idea. Anyone who wants to promote a cause or campaign can use Hashtag to make it more distinctive and easy to find. If someone likes your idea and he wants to share your idea or purpose, he will use your specific Hashtag and it will add a new block in your chain. This chain continues and your idea is promoted on social media for free.